Armand Ensanian, founder of Equus Potentia Publishing, has been involved in marketing communications and corporate publishing throughout his career. Parallel to that, he has had an accomplished life as a photojournalist, writer, lecturer, and columnist for numerous national publications, including:
- Popular Mechanics
- Popular Photography
- Modern Photography
- Video Review
His love of motorcycling prompted him to devote five years of research to write and publish the definitive textbook on the subject.